EMBROIDERY BUSINESS OWNERS

You've seen the gap. This is the room where you close it.

If you were at the briefing, you already know the number. 7.54 out of 20. More than half of the shops in the study are sitting in Pricing Blind Spots - not because they're bad at embroidery. Because the system behind their prices was never complete.

Seeing that gap is one thing. Closing it in your own business is another.

That's what this PRICE Implementation Intensive Pilot is for.

Here's what changed since the briefing. I originally planned three full days. Shop owners told me that was too much to ask heading into their busiest season. They were right. I should have known better.

So this pilot cohort is two evenings, live, with me in the room through both sessions. September 2–3, from 7–9pm Eastern.

We're building the first three drivers — Production Cost, Real Labor, and Intended Profit. Capacity Pressure and End Customer Value come in the full intensive. Most shops already have decent instincts on those two. It's the first three where the real leak is.

You won't watch a presentation about pricing. You'll rebuild how you price — using your own numbers, your own orders — until quoting with confidence is simply how you work.

Don't quote stitches. PRICE the order.

Pilot Cohort 1

September 2-3, 2026

7-9pm Eastern

8 shops only · $200

Why this Pilot Cohort is $200.

This is the first time I will run this. I want to document what actually changes inside your business - not what I think will change.

I am asking each person in this Cohort for two things. One real order from your business, with the price you would have offered to the customer before the Pilot and the price you will quote to your customer after the Pilot. And secondly, fifteen minutes with me on a call in early October, once you've had a few weeks using the pricing system.

That is the trade. You get the training, pricing tools (yours to keep and continue to use) and a custom PRICE system for your business for $200. I get proof.

If you'd rather not share details of real orders, this particular cohort isn't the right one for you - and that is completely fine.

Look, I'm going to tell you something...and it might sting a little.

Working harder was never the problem.

When I first joined my family's embroidery business, I believed passion and long hours would carry us. I cared. I worked. At one point I had tripled production. And then I sat down with my accountant, and he told me - after looking at the numbers - that I would have made more money working at McDonald's.

That was hard to hear. Not because I wasn't working hard. Because I was working that hard and still couldn't see where the money was going.

What I eventually understood is that I wasn't running a business. I was running a machine. And the machine was quietly losing money on orders that felt profitable.

I see the same thing in shops every week. Good people, busy schedules, real skill and a pricing system with two or three pieces missing. The orders come in. The machines run. And at the end of the month, the math doesn't add up the way it should.

You can stitch more and still undercharge. You can stay booked solid and still leak profit on every order. The briefing showed you where those leaks tend to hide. The Intensive is where we close them, for your shop, with your numbers.

Tips inform. This installs.

That's the difference between everything you've read in a magazine, even articles that I have written, and what happens during these two evenings You don't leave knowing more about pricing. You leave having priced your own orders, correctly, with a system that holds.

Five drivers. Your numbers. One complete system.

The PRICE Framework is five things every quote has to account for. When even one is missing, that's where your profits leak — and in our study, most shops were missing more than one at the same time. Over these two evenings, you'll build all five with your own shop's real numbers.

In this pilot cohort, we build the first three, properly, with your shop's real numbers. Production Cost, Real Labor, and Intended Profit are the foundation, the floor, the true value of your time, and the margin. Capacity Pressure and End Customer Value are modifiers that sit on top of the number you need to define first.

The three foundational drivers, completely broken down and built out for your business, and applied to all your upcoming orders this holiday season. That is what this cohort is offering.

P — Production Cost

Production cost is everything it takes to run an order through your shop: thread, backing, digitizing, setup, machine time, labor, and overhead. Yet 67% of shops who completed the NNEP Price Diagnostic haven't calculated their true production cost in the past year, if ever, leaving them to price from assumptions instead of actual costs.

By the end of Session 1, you'll have yours. Not an estimate. The real floor.

R — Real Labor

Not machine time—human time. The consult, the hooping, the trimming, the packing, the invoicing. We counted 22 separate human touch points in a standard order. Yet nearly half the shops in the study don't track labor time at all, making it difficult to understand what each order truly costs.

You'll count yours and price it at what your time is worth.

I — Intended Profit

Profit is decided before the quote goes out—not whatever's left at the end of the month. The strongest shops build a profit target into every price instead of hoping for one afterward.The majority of the shops who completed the Pricing Diagnostic in 2026 have no consistent profit target, making profitability unpredictable from one order to the next.

You'll set yours, tied to what your business actually needs to bring in to support you.

C — Capacity Pressure

What your schedule is worth. An order that lands in an open week and one that lands when you're slammed are not the same order and most shops charge the same for both.

We'll cover how to read your capacity and what to do with it during a full week — this complete driver comes in the full intensive.

E — End Customer Value

What the order is worth to the person buying it. This is the one driver most shops already do well - owners have good instincts about their customers.

Covered in the full intensive. Your instincts here are already good — it's the three foundation drivers that are usually missing.

Live, working sessions, not a presentation you watch.

Before we start, I'll send you a recorded walkthrough of the PRICE framework. Watch it before the first session — that's what lets both evenings be spent building instead of listening to me explain. You'll also get the short list of what to have in front of you.

This is a Zoom room, not a broadcast.

You'll be working, and I'll be right there.

Session 1 — Wednesday, September 2, 7pm Eastern: The Cost Floor: Production Cost + Real Labor

You'll calculate exactly what it costs to produce your most common order — every consumable, every setup step, every minute of human time. Most people see a number higher than they expected. That moment is uncomfortable, and it's the whole point: it means the leak is finally visible.

Then we count your human touch points and price your time at what it's worth.

You leave with your real cost floor.

Session 2 — Thursday, September 3, 7pm Eastern: The Margin and the Install

Intended Profit + pricing your real orders

You'll build a profit target into your price before the quote ever goes out, tied to the income your business needs to be sustainable for you.

Then we price real orders from your own business, out loud, start to finish — until the number stops feeling high and starts feeling true. We'll also cover the two objections you hear most, and how to hold your price without flinching.

You leave with at least one of your own orders priced and ready to quote Friday morning.

The hardest part of pricing isn't the math. It's believing the number.

The Heartbreaking Truth About Why Some Embroidery Businesses Thrive (And Others Stay Hidden)

Let me tell you about a shop owner I'll call Christine. She'd been doing a customer's work for three years - reliably, on time, no errors. The customer came back for a reorder and asked her to come down on the price. Christine was ready to say yes. She called me first and asked if she should.

I said no, she should not and explained, “Here's why.”

That customer wasn't calling because the price was wrong. They were asking because asking costs nothing. If Christine dropped the price, she'd do three things: shrink the margin on a good relationship, signal that her original number was soft, and teach that customer to open every future order with a discount request.

So she held. She said, "I appreciate your business, and this is what the order costs." The customer called back five minutes later and placed the order at full price.

The customer didn't want a discount. They wanted to know whether Christine believed in her price. She did.

That's what this Intensive is really building. When you've calculated your Production Cost, your Real Labor, your profit target — when you know exactly where your number comes from — you stop guessing and start reporting the truth about what the work costs. You don't have to be aggressive about it. You just have to know. And once you know, holding your price stops being a confrontation and starts being a fact.

Two evenings, at the beginning of your busiest season.

That timing is deliberate. September is exactly when bad pricing costs you the most — every order you quote between now and Christmas either carries your profit or quietly gives it away. Fixing it in January means eating another Q4 first.

Nothing changes until the system does.

The Night

That Changed Everything

Picture the next 6 months if nothing shifts.

The same orders, priced the same way. The same busy weeks that somehow don't turn into the profit they should. The same quiet uncertainty every time you send a quote.

More orders won't fix that. They'll multiply it. A pricing gap doesn't shrink as you grow - it scales right alongside you, until your bigger shop is leaking bigger money on every job.

The shops that broke out of that pattern didn't work harder. They built a complete pricing system and stopped absorbing costs that belonged in the quote. That's the entire difference between a shop scoring 5 and a shop scoring 17 - not talent, not equipment, not years in business. Just whether the system is there.

You can keep guessing.

Or you can spend two evenings building the system that ends the guessing for good.

A small room, on purpose.

This pilot cohort is capped at 8 shops so I can give every person real attention on their own real numbers. That cap is not a sales tactic, it is how I can ensure the room does the job it is designed to do.

It also means the seats are actually limited.

This is for you if:

  • You run an embroidery shop and price most orders yourself

  • You've seen the gap and you're ready to do the work to close it

  • You want a system for every quote, not a one-time chart to copy

  • You can be present and working for all both evenings

  • You're done guessing and want a number you can stand behind

  • You're willing to share one real order, before and after, so that I can document what changed

This isn't for you if:

  • You're looking for a quick pricing shortcut

  • You'd rather watch passively than work on your own shop

  • You're not ready to look honestly at what your orders actually cost

  • You can't set aside both evenings to be fully in the room

  • You rather keep your numbers private - this cohort is documenting results

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The pilot cohort opens now.

PRICE Implementation Intensive - Pilot Cohort September 2-3, 2026

2 evenings, live · 7pm Eastern · 8 businesses · With me, both sessions

What's included:

  • A recorded PRICE framework walkthrough, sent before we start

  • Production Cost, Real Labor and Intended Profit, built with your own shop's numbers

  • Your real Production Cost floor and profit target, calculated live

  • At least one real order from your business, PRICE'd start to finish

  • The two-objection framework for holding your price with confidence

  • Worksheets you keep and reuse

  • 15 minutes one-to-one call with me in early October, to work through what happened when you used your custom PRICE system

$200 - pilot cohort rate

Stop running the machine. Start running the business.

You already do real work for real customers. This isn't about adding more effort - it's about giving the effort you're already putting into your business a system to stand on, so the price you quote is one you calculated, not one you hoped was right.

An embroidery professional's income shouldn't be whatever's left in the bank at the end of the month. It should be built into every order you make.

That's what these two evenings install.

I'll see you in the room.

Jennifer Cox

President, NNEP

As Seen On

Questions before then? Email [email protected]

Something comes up? Seats are transferable to the next cohort ( January 2027) up to 7 days before we start - just let us know.